Signal connects your Salesforce or HubSpot pipeline to your ad campaigns — so every deal in your funnel gets marketing air cover, your win rate rises, and you finally have the data to prove it.
Most sales teams fight for every deal alone. Marketing is running brand campaigns that don't map to the pipeline. And when deals stall at proposal or close, there's no marketing reinforcement to help push them through.
Signal connects your CRM to your ad platforms so marketing automatically runs campaigns tailored to each pipeline stage — Discovery, Proposal, Closing — giving your reps coordinated support without any manual work.
Deals in your CRM automatically trigger the right ad campaigns — educational for Discovery, proof-based for Proposal, urgency-driven for Closing. All without lifting a finger.
One shared dashboard that both teams use — pipeline by stage, marketing influence rate, and revenue attributed to every campaign. End the blame game permanently.
Native sync to your CRM. Stage changes update ad audiences in real time. Closed-won contacts are automatically excluded from ad spend. Zero manual maintenance.
See exactly which marketing campaigns influenced which pipeline stages and closed deals. The data you need to fight for — or justify — the marketing budget every quarter.
Track deal velocity, stage-by-stage conversion rates, and the direct correlation between marketing touch frequency and win rate — at both team and individual rep level.
Apollo integration enriches your pipeline contacts automatically — so your ad audiences are sharper, more targeted, and reach the actual decision-makers in each deal.
"Signal changed the conversation in our QBRs completely. For the first time, I could show the board exactly how many deals marketing influenced at the proposal stage — and our win rate on those deals was 24% higher. Marketing went from a cost centre to a revenue driver overnight."