Platform Overview

The platform where your pipeline
becomes your marketing engine.

Signal integrates with Salesforce, HubSpot, and Apollo to sync your live pipeline into real-time ad audiences — automatically, by funnel stage. Marketing finally proves revenue. Sales finally gets support at every stage.

Get a demo → View pricing
Pipeline-to-Ads Sync Funnel-Stage Campaigns Revenue Attribution CRM Integrations Alignment Dashboard Analytics

We don't replace your CRM or your ad tools.
We make them work together for the first time.

Your Salesforce or HubSpot CRM holds your pipeline truth. Your LinkedIn, Google, and Meta ad accounts hold your audience reach. Right now, these two worlds are completely disconnected — Signal bridges the gap. Deal stage changes in your CRM trigger audience updates across your ad platforms automatically, in real time.

Your CRM
Pipeline stages & deals
Contact & account data
Deal velocity & history
Signal
Your Ad Platforms
LinkedIn Ads
Google Ads
Meta Ads
Pipeline-to-Ads Sync

Your CRM talks to your ad platforms. Automatically.

Signal reads your live pipeline from Salesforce or HubSpot and creates matched ad audiences for each deal stage. When a deal moves from Discovery to Proposal, the ad audience updates. When a deal closes, that contact moves out of your spend. No manual exports. No spreadsheets. No lag.

  • Real-time pipeline stage → ad audience sync
  • Works with Salesforce, HubSpot, and Apollo contacts
  • Audiences pushed to LinkedIn, Google, and Meta automatically
  • Closed-won contacts automatically excluded from spend
  • Custom stage mapping to match your exact sales process
Live sync status
Discovery stage
214 contacts → LinkedIn & Google
Synced ✓
Proposal stage
98 contacts → LinkedIn Ads
Synced ✓
Closing stage
41 contacts → all platforms
Synced ✓
Closed Won
62 contacts excluded from spend
Auto-excluded
Last synced with Salesforce · 2 minutes ago
Funnel-Stage Campaigns

Run the right message at every stage of the deal.

A buyer in Discovery needs education. A buyer in Proposal needs social proof. A buyer in Closing needs confidence. Signal lets you build distinct campaigns for each stage — so your ads match where each deal actually is, not where you hope they are.

  • Stage-specific campaign templates for every part of the funnel
  • Automatically rotate buyers into the right campaign as deals progress
  • Suppress competitors and closed-lost contacts from your spend
  • Coordinate LinkedIn, Google, and Meta audiences simultaneously
  • Built-in frequency controls so buyers don't see the same ad 40 times
Active campaigns by stage
🌱 Discovery — Education series
Awareness
"How top sales teams align with marketing" — LinkedIn Thought Leadership
214 buyers reached3.8% CTR
📋 Proposal — Proof & comparison
Decision
Case study: "How Meridian grew pipeline 3× with Signal" — LinkedIn & Google
98 buyers reached4.2× ROAS
🏁 Closing — Urgency & reassurance
Closing
"Join 200+ teams closing faster with Signal" — Retargeting all platforms
41 buyers reached+18% win rate
Revenue Attribution

Marketing proves revenue. Not just leads.

Signal tracks every marketing touchpoint — every ad impression, every click, every campaign — across your entire pipeline. When a deal closes, you can trace every piece of marketing that touched it. That's the proof your CFO has been asking for and your marketing team has never been able to provide.

  • Track marketing influence at every pipeline stage, not just lead gen
  • Multi-touch attribution across LinkedIn, Google, and Meta
  • See which campaigns influence the fastest-closing deals
  • Cost per pipeline stage — not just cost per click
  • Closed-loop reporting from first impression to closed-won
Revenue attribution — this quarter
$386K
Pipeline influenced by marketing
$94K
Revenue attributed to ads
Attribution by channel
LinkedIn
$64K
Google
$22K
Meta
$8K
✓ Board-ready revenue attribution report available
CRM & Ad Platform Integrations

Works with the tools your team already uses.

Signal is built to slot into your existing stack — not replace it. Connect your CRM in minutes, link your ad accounts, and Signal does the rest. No custom development. No RevOps consultants. No months-long implementation.

  • Salesforce
    Native two-way pipeline sync, custom object support
  • HubSpot
    Deal stage sync, contact property mapping, workflow triggers
  • Apollo
    Contact enrichment flows into Signal audiences automatically
  • LinkedIn Campaign Manager
    Matched audiences, lead gen forms
  • Google Ads
    Customer match, remarketing list sync
  • Meta Ads
    Custom audiences, lookalike generation from closed-won
Connected integrations
Salesforce
Pipeline sync
● Connected
HubSpot
Deal stage sync
● Connected
Apollo
Contact enrichment
● Connected
LinkedIn Ads
Matched audiences
● Connected
Google Ads
Customer match
● Connected
Meta Ads
Custom audiences
● Connected

One dashboard. Both teams. Same goal.

Sales & Marketing Alignment Dashboard

The one shared view your sales and marketing teams have never had. Pipeline by stage, marketing influence by campaign, and closed revenue by channel — all in one place. Bring this to your next cross-team meeting and end the finger-pointing forever.

  • Pipeline health overview shared with both teams
  • Marketing influence rate by stage and campaign
  • Rep-level pipeline visibility for sales leaders
  • Board-ready revenue attribution slides, one click

Pipeline & Ad Spend Analytics

Go beyond cost-per-click. Signal shows you cost per pipeline stage, marketing-influenced win rate, and revenue-per-ad-dollar — the metrics that actually matter to the business. Know which campaigns to scale and which to cut, with data to back every decision.

  • Cost per Discovery, Proposal, and Closing stage contact
  • Marketing-influenced win rate vs. uninfluenced
  • Ad spend ROI tied directly to closed revenue
  • Campaign performance ranked by pipeline impact

Connect your pipeline to your marketing.
Today.

CRM connected in minutes. First funnel-stage audience live the same day.

Get a demo → View pricing

Want us to do it for you? See our Done-For-You service →