For Founders

Stop the blame game.
Start proving revenue.

As a founder, you can't afford sales and marketing pulling in different directions. Signal gives both teams one shared platform, one shared dashboard, and one shared goal: revenue. Not leads. Not impressions. Revenue.

1
platform for
sales + marketing
48h
from CRM connected
to first ad campaign live
$0
extra RevOps spend
to make it work
Revenue Dashboard
Sales + Marketing — this month
$92K
Pipeline created
$28K
Revenue closed
Marketing contribution to pipeline
67%
Active funnel campaigns
Discovery
LinkedIn: "Why revenue teams use Signal"
Proposal
Google: Customer case study retargeting

The problem every founder hits at $500K ARR

You've hired your first marketing person. You've got a sales team. And they're already blaming each other. Marketing says sales doesn't follow up. Sales says marketing sends bad leads. You're stuck in the middle — and both are probably right.

  • Two teams, two spreadsheets, zero alignment
    Sales tracks pipeline in the CRM. Marketing tracks impressions in the ad platform. Nobody sees the full picture, including you.
  • Marketing spend you can't justify
    You're spending on ads and you have no idea if any of it is helping close deals. When the board asks, you have to guess.
  • Deals stalling with no backup
    A deal goes quiet after the proposal. Sales chases by email. There's no reinforcing ad, no case study, no urgency trigger — just silence and hope.

One platform. Both teams. One number on the board.

Signal gives founders the infrastructure to align sales and marketing around pipeline from day one — without needing a RevOps consultant, custom integrations, or months of setup.

1
Connect your CRM (Salesforce or HubSpot)
Signal reads your live pipeline — all stages, all deals, all contacts — without touching your data structure.
2
Audiences built automatically by pipeline stage
Every deal in Discovery, Proposal, and Closing becomes a matched ad audience on LinkedIn, Google, and Meta — updated in real time as deals move.
3
Marketing runs. Sales focuses on closing.
Ads run in the background, reinforcing your message at every stage. Reps get air cover. Deals accelerate. Attribution tracks it all.
4
Show the board a revenue number, not impressions
Signal's attribution dashboard shows exactly how much pipeline and closed revenue your marketing influenced. That's the slide that ends the "is marketing worth it?" conversation.

GTM in three moves.
No RevOps required.

Signal is the only platform founders can set up in an afternoon and show board-ready revenue metrics by morning.

Your first pipeline deal
Board-ready attribution
01

Connect & Enrich

HubSpot or Salesforce live in minutes. Apollo enriches every pipeline contact automatically — sharper ad audiences from deal one, no manual data work.

30-min setup
02

Automate Everything

CRM stages become stage-matched ad audiences on LinkedIn, Google, and Meta — automatically. No manual exports, no RevOps consultant, no code. Works the same day you connect.

Zero manual work
03

Show the Board

One-click attribution: what marketing cost, what pipeline it influenced, what revenue it returned. Board-ready, CFO-proof, and always up to date without any manual reporting.

Board-ready metrics

Everything you need to align your GTM team

One Revenue Dashboard

Both teams see the same numbers. Pipeline by stage, marketing influence rate, revenue attributed. No more separate reports, no more finger-pointing.

Automatic Pipeline-to-Ads Sync

CRM stages → ad audiences, automatically. No manual exports, no RevOps consultant, no custom code. Works the same day you connect.

HubSpot + Salesforce + Apollo

Native CRM connections plus Apollo enrichment. Every contact in your pipeline gets sharper, every ad audience gets more precise.

Board-Ready Attribution

One-click revenue attribution report showing what marketing influenced, what it cost, and what it returned. Show this in every board meeting.

Stage-Specific Campaigns

Discovery gets education. Proposal gets case studies. Closing gets urgency. Signal routes the right message to every deal at the right time.

Founder-Priced Plans

Start free. Signal's Starter plan is free forever — connect one CRM, build audiences, see attribution. Upgrade when you're ready to scale.

What founders tell us after 90 days

67%
Of pipeline influenced by marketing within 90 days of connecting Signal
1
Dashboard that finally aligns sales and marketing around the same revenue goal
$0
Extra RevOps or consultancy spend needed to make pipeline-connected marketing work
💬
"I was sick of my sales and marketing team talking past each other. Within two weeks of Signal, I had one dashboard showing both teams the same pipeline. Marketing started running ads to our proposal-stage deals. Our close rate went up immediately. The blame game was over."
PR
Priya Rajan
CEO & Co-Founder · Orbit Tech · Pre-Series A

One platform. Both teams. One revenue number.

Free to start. Works from day one. No RevOps consultant required.

Get started free → Done-For-You service