We're redefining the gap between
sales and marketing

B2B advertising has been stuck for a decade. Teams target audiences based on job titles and industries — categories that describe who someone is, not whether they're buying. Meanwhile, the most valuable data any B2B company owns — their live CRM pipeline — sits completely disconnected from their ad platforms.

Signal changes that. We sit between your CRM and your ad platforms, syncing deal stage data to ad audiences in real time. When a deal moves in Salesforce or HubSpot, your LinkedIn, Google, and Meta audiences update automatically within minutes. Marketing finally acts on what sales knows — and sales finally gets marketing support at every stage of the deal.

Every B2B company has the same structural problem: sales and marketing operate on different data, different metrics, and different timelines. Sales reps work from live CRM data — they know which accounts are active, which deals are progressing, which contacts are engaged. Marketing teams work from audience segments, campaign dashboards, and demographic targeting that has no connection to what's actually happening in the pipeline.

The result is a predictable failure mode: marketing spends budget reaching people who aren't buying, misses the people who are, and can't prove its contribution to revenue. Sales works deals without marketing support and blames marketing for low quality pipeline. Leadership gets caught in the middle with no shared source of truth.

Signal eliminates this gap. Your CRM pipeline becomes your targeting engine. Every contact in every active deal gets ad support automatically — matched to their deal stage, updated in real time, tracked all the way to closed revenue.

The market is full of tools that identify intent signals — Bombora, G2 Buyer Intent, 6sense. They tell you which companies might be in-market. Signal tells you which contacts are in-market — because they're already in an active deal in your pipeline — and automatically activates advertising against them.

Signal is also not a CRM, a sales engagement tool, or an ad management platform. It's the connective layer between the tools you already use — CRM on one side, ad platforms on the other — automating the sync that was previously manual, slow, and broken.

Signal was built by people who lived the problem — running GTM teams, managing ad budgets, and trying to prove marketing's contribution to revenue without the right tools. The platform reflects those hard lessons: built for speed, designed for the revenue operator who doesn't have time to babysit integrations.

Signal B2B is redefining how B2B revenue teams use advertising — replacing demographic targeting with live pipeline data and proving the connection between marketing spend and closed revenue for the first time. We welcome editorial coverage, analyst briefings, and investor conversations.