Buyer Visibility Platform

Your buyers are already moving.
Your whole team should be too.

Signal surfaces real intent from 3B+ contact points — aligning sales, marketing, and leadership around the deals that matter, before your competition even sees them.

Get a demo → See how it works

3×

Sales and marketing have never actually worked together

Marketing proves impressions. Sales proves meetings. Nobody proves revenue. And leadership is stuck refereeing the blame game instead of scaling what works.

Without Signal

Marketing targets everyone, converts few

Ad audiences are based on demographics, not real pipeline data—spend leaks on people who'll never buy.

Sales gets no marketing air cover mid-deal

Reps fight for deals alone while marketing runs unconnected brand campaigns. No reinforcement when it matters most.

No one can prove marketing drives revenue

Leads and impressions are easy to count. Proving that ad spend became closed revenue? Impossible without Signal.

With Signal

Ads target real buyers at the right funnel stage

Signal syncs your CRM pipeline to your ad platforms — so every campaign speaks to where each deal actually is.

Sales gets coordinated marketing at every stage

Decision-makers see your ads while they're evaluating. Reps close faster because marketing is running alongside them.

Revenue attribution from first ad to closed deal

Signal tracks every marketing touchpoint across the pipeline — so you know exactly which spend converted to revenue.

How It Works

Pipeline-connected marketing
in three steps

Your CRM pipeline

Revenue proof

Connect Your CRM

Sync Signal with Salesforce or HubSpot in minutes. Signal reads your live pipeline — every deal, every stage, every contact — without touching your data structure.

30-min setup

Build Funnel-Stage Audiences

Signal automatically builds ad audiences from your pipeline stages — Discovery, Proposal, Closing — and pushes them live to LinkedIn, Google, and Meta Ads in real time.

Real-time sync

Prove Revenue Impact

Signal's attribution engine tracks every marketing touchpoint back to pipeline stages and closed-won revenue. Marketing finally has proof. Leadership finally has clarity.

Full attribution

The Platform

Every tool to align sales and marketing

Six capabilities that turn your pipeline into your best marketing asset — and prove the revenue value of every pound spent.

Pipeline-to-Ads Sync

Your live CRM pipeline stages automatically become ad audiences — served to the exact decision-makers who are in each stage, on every platform.

Funnel-Stage Campaigns

Run distinct ad campaigns for each pipeline stage — awareness for Discovery, proof for Proposal, urgency for Closing — so messaging matches where buyers actually are.

CRM Integration

Native two-way sync with Salesforce and HubSpot. Pipeline stage changes trigger audience updates automatically. Apollo enrichment data flows in to sharpen targeting.

Revenue Attribution

Track every ad impression and click across your pipeline — from first touch in Discovery to the ad your champion saw the day before they signed.

Sales & Marketing Alignment Dashboard

One shared view where both teams measure the same thing: revenue. Kill the spreadsheet ping-pong and the blame game — for good.

Pipeline & Ad Spend Analytics

See cost per pipeline stage, marketing influence rate, and closed revenue by channel — the metrics that prove marketing's value to the board.

Explore the full platform →

Who It's For

Built for every team that touches revenue

Signal works for the whole revenue team — from the solo founder running their own GTM to the VP managing 40 reps across multiple markets.

Sales Leaders

Marketing should be closing deals too.

Give your reps marketing air cover at every pipeline stage. Signal turns your CRM into a targeting engine that keeps decision-makers engaged from first call to signed contract.

See how Signal helps Sales Leaders →

Founders

Stop the sales vs. marketing blame game.

As a founder you can't afford two teams pointing fingers. Signal puts sales and marketing on the same dashboard, measuring the same outcome: revenue. One source of truth, zero excuses.

See how Signal helps Founders →

Scaling Companies

Scale ad spend that actually converts.

Scaling means your ad budget grows too. Signal ensures every extra pound spent on ads is tied to a pipeline stage and a revenue outcome — not just impressions and click-through rates.

See how Signal scales with you →

New Market Expansion

Enter new markets with marketing from day one.

When you're entering a new vertical or geography, the first pipeline deals you land should be backed by marketing immediately. Signal syncs those early deals to targeted campaigns before your competitor even knows you're there.

See how Signal opens new markets →

Case Studies

Signal in the wild

Real results from B2B teams who stopped guessing and started acting on buyer signals.

OpenReel

SaaS · Video Production

From commodity
to category leader

53%

↓ PPC spend
maintained reach

+46%

Qualified leads
into pipeline

+97%

LinkedIn CTR
intent-led messaging

The challenge

OpenReel competed in a crowded SaaS market on features and price with no way to reach buyers already in-market. Signal surfaced high-intent accounts and rebuilt messaging around verified buyer signals — not assumptions.

Outcome: OpenReel moved from one of many vendors to the definitive industry standard — driving stronger demand, higher-quality leads, and sustained category leadership.

3EN Limited

ERP Consulting · Ireland

Reactive marketing
to predictable pipeline

+87%

Qualified leads
entering CRM

Faster

Enquiry to
signed deal

Full

Attribution &
pipeline visibility

The challenge

3EN faced escalating spend with weak attribution and a slow, inconsistent pipeline. Signal paused broad campaigns entirely and rebuilt their commercial engine around verified ERP buyer signals — targeting only where real demand existed.

Outcome: 3EN shifted from chasing attention to engaging the right ERP buyers at the right time — building a more intentional, predictable growth model with clear marketing ROI.

What Teams Say

Revenue teams that made the switch

From founders running solo GTM to sales leaders managing 40-rep teams — here's what Signal changed.

"We'd been trying to prove marketing's impact on revenue for two years. Signal gave us the attribution layer we didn't know we were missing. Within the first month we could show exactly which campaigns were influencing deals."

Head of Marketing

B2B SaaS · Series A

Featured

"As a founder running sales and marketing myself, I didn't have time for manual audience uploads. Signal automated everything in under an hour. Now my ads follow my deals in real time — I didn't realise how much budget I was wasting before."

Founder & CEO

B2B Tech · Pre-Series A

"Our reps used to ask marketing for help mid-deal and get nothing. Now Signal automatically runs the right ads to every active deal — our close rate has improved and the sales team actually trust what marketing is doing."

VP of Sales

ERP Consulting · 45-person team

No credit card required

Ready to turn your pipeline
into your marketing engine?

Connect Signal to your CRM in minutes. Your first funnel-stage audience goes live the same day.

Get a demo → View pricing

Or talk to us about our Done-For-You service → $699/mo, fully managed

Your buyers are already moving.Your whole team should be too.