Every signal in Signal comes from one of six distinct data layers. Each layer captures a different dimension of buying behaviour — and together they give your team a complete picture of who is in-market right now.
A co-operative network of thousands of B2B trade publications, industry media sites, and professional content destinations. When a buyer researches a topic in your category, we see it — before they ever raise their hand.
A verified database of over 200 million B2B professionals — work emails, direct dials, LinkedIn profiles, seniority, department, and reporting structure — sourced from professional networks, public records, and opt-in data partners.
Deep company-level data covering industry, headcount, revenue band, location, technology stack, and growth trajectory. Know exactly which companies match your ICP before you spend a single rep-hour on outreach.
Signals from software review platforms, vendor comparison sites, and category research activity. When a buyer is shortlisting your category — reading reviews, comparing features, checking pricing — Signal sees it and alerts your team.
Live feeds of the business events that unlock budget and create buying windows. Funding rounds, executive hires, new market entries, technology migrations, and team expansions — all tracked in real time across public and semi-public sources.
Your own CRM data is the most valuable signal you have. Signal enriches every record in your pipeline with third-party intelligence — filling gaps in contact data, updating stale firmographics, and layering intent signals onto accounts your team is already working.
Raw data is noise. Signal's processing pipeline turns six layers of source data into ranked, verified, ICP-filtered buyer intelligence — delivered to your CRM, your ad platforms, and your reps' workflow automatically.
Data flows continuously from all six source layers — media networks, contact graphs, intent platforms, trigger feeds, and your CRM.
6 source layersEvery record is validated. Emails bounce-checked. Firmographics cross-referenced. Duplicates merged. Stale data flagged and refreshed.
Clean records onlyAccounts ranked by buying momentum — combining intent topic spikes, trigger event recency, ICP fit, and engagement depth into one score.
Intent rankedResults filtered to your ICP: industry, company size, geography, tech stack, and deal stage — your team only sees accounts that match.
ICP-matched onlyRanked accounts push to your CRM, trigger LinkedIn and Google ad audiences, and surface in your reps' outreach queue — in real time.
CRM · Ads · OutreachThe best signal is a verified signal. Signal's data quality layer runs continuously across every record — because stale data doesn't just waste time, it damages rep credibility and burns ad budget on dead accounts.
Every email address is verified against live mail servers. Every phone number is validated. Records with bounce rates above threshold are suppressed automatically.
People change jobs. Companies grow. Titles shift. Signal re-verifies contact records on a rolling monthly cycle — so your team isn't reaching out to a VP who left six months ago.
When a contact appears across multiple source layers, Signal merges the records into a single enriched profile — combining the best attributes from each source.
Intent data decays fast. A company researching your category two months ago may have already bought from a competitor. Signal weights recency heavily — older signals fade, fresh spikes surface.
You don't need all 3 billion data points. You need the right 500 accounts for your pipeline. Signal's ICP filter ensures your team only receives signals that match what you actually sell to and close.
Existing customers, lost deals, and disqualified accounts are automatically suppressed from your signal feed and excluded from ad targeting — so you're never paying to reach someone already in your CRM.
Every data source in Signal's network is collected with appropriate consent, processed in accordance with applicable privacy law, and governed by contractual data processing agreements. We take compliance seriously — not just because the law requires it, but because our customers' reputations depend on it.
B2B contact data is professional, not personal. The data Signal surfaces — work emails, business phone numbers, professional roles, and company information — relates to individuals in their professional capacity. This is a meaningful distinction under GDPR and CCPA, and is the basis on which legitimate interest applies to B2B prospecting across the EU, UK, and most other jurisdictions. We maintain this distinction rigorously across all source layers.
Intelligence that stays in a dashboard is useless. Signal routes verified, ranked buyer signals directly into the tools your team already uses — no CSV exports, no manual uploads, no lag.
In-market accounts push directly to your CRM as new contacts or enriched records — with intent score, signal type, and recommended action attached.
Pipeline-matched audiences sync to your ad platforms in real time — so every account your reps are working also sees your brand in their feed.
Trigger outreach sequences automatically when an account hits a signal threshold — your reps reach out at exactly the right moment, every time.
Signal surfaces the accounts already researching your category, filters them to your ICP, and puts them in front of your entire revenue team — automatically.