Terms of Service

Section 1

About Signal B2B

These Terms of Service ("Terms") govern your access to and use of the Signal B2B platform, including the web application available at app.signalb2b.io, the marketing website at signalb2b.io, and any related services, APIs, or integrations (collectively, the "Service").

The Service is operated by:

By creating an account, accessing the platform, or using any part of the Service, you ("User", "you", or "your") agree to these Terms. If you are accessing the Service on behalf of a company or other legal entity, you represent that you have authority to bind that entity to these Terms.

If you do not agree to these Terms, you must not use the Service.

Section 2

The Service

Signal B2B provides a buyer visibility and pipeline-connected marketing platform that enables B2B revenue teams to:

• Connect CRM platforms (including Salesforce, HubSpot, and Apollo) to advertising platforms (including LinkedIn Campaign Manager, Google Ads, and Meta Ads)
• Sync pipeline deal stages to ad audiences in real time
• Run pipeline-stage targeted advertising campaigns
• Track revenue attribution from ad impressions to closed deals
• Access contact enrichment, email finding, and sales sequence tools
• View shared sales and marketing dashboards

Signal B2B reserves the right to modify, suspend, or discontinue any aspect of the Service at any time, with reasonable notice where practicable. We will not be liable to you or any third party for any modification, suspension, or discontinuation of the Service.

Section 3

Accounts and access

3.1 Account creation

To access the platform, you must create an account using accurate and complete information. You are responsible for maintaining the confidentiality of your account credentials and for all activity that occurs under your account.

3.2 Authorised Users

Each subscription plan permits a defined number of seats (user accounts). You may not share login credentials between users or exceed the seat limit for your plan. Additional seats may be purchased at any time.

3.3 Account security

You must notify us immediately at travis@signalb2b.io if you suspect unauthorised access to your account. Signal B2B cannot be held liable for losses caused by unauthorised use of your account where reasonable security measures were not taken.

3.4 Account suspension

We reserve the right to suspend or terminate accounts that breach these Terms, engage in fraudulent activity, or are used in a manner that harms the Service or other users. Where possible, we will provide notice before suspension unless the breach is severe or poses an immediate security risk.

Section 4

Subscriptions, credits, and billing

4.1 Subscription plans

Signal B2B offers monthly subscription plans as published on our Pricing page. Current plans include Elite, Pro, Business, Enterprise, and Done-For-You. Plan features, credit allowances, and seat limits are as described at the time of purchase and are subject to change with reasonable notice.

4.2 Credits

Credits are consumed when you perform billable actions within the platform, including but not limited to: contact enrichment, email finding or verification, sales sequence enrolment, and CRM-to-ad-platform audience sync. Credit allowances are allocated monthly and reset on your billing date. Unused credits do not roll over between billing periods unless expressly stated in your plan.

4.3 Billing and payment

Subscriptions are billed monthly in advance. Payment is processed securely through our third-party payment provider. By subscribing, you authorise Signal B2B to charge your nominated payment method on each billing date. All fees are stated in USD and are exclusive of applicable taxes unless otherwise specified.

4.4 Failed payments

If a payment fails, we will attempt to notify you and retry the charge. Access to the Service may be suspended after a reasonable grace period if payment remains outstanding. You remain responsible for all outstanding amounts.

4.5 Cancellation

You may cancel your subscription at any time. Cancellation takes effect at the end of your current billing period. We do not provide refunds for partial billing periods or unused credits, except where required by applicable law.

4.6 Price changes

Signal B2B may update subscription pricing. We will provide at least 30 days' notice of any price increase, which will take effect on your next renewal date. Continued use of the Service after a price change constitutes acceptance of the new pricing.

Section 5

Acceptable use

You agree to use the Service only for lawful purposes and in accordance with these Terms. You must not:

• Use the Service to send unsolicited communications, spam, or engage in any form of mass unsolicited outreach that violates applicable law (including CAN-SPAM, CASL, GDPR, and equivalent regulations)
• Upload, store, or process personal data through the platform in a manner that violates applicable data protection laws, including POPIA, GDPR, and UK GDPR
• Attempt to gain unauthorised access to any part of the Service, other user accounts, or connected third-party platforms
• Reverse engineer, decompile, or attempt to extract the source code of the platform
• Resell, sublicense, or redistribute access to the Service without prior written consent from Signal B2B
• Use the Service in any way that could damage, disable, or impair the platform or interfere with other users' access
• Provide false or misleading information to Signal B2B or to contacts reached through the platform
• Use the Service to target individuals in a manner that violates their rights under applicable advertising or data protection law

Section 6

CRM and third-party integrations

The Service connects to third-party platforms including Salesforce, HubSpot, Apollo, LinkedIn Campaign Manager, Google Ads, and Meta Ads. By connecting these platforms to Signal B2B, you:

• Confirm that you have the necessary rights and permissions to connect those accounts to Signal B2B
• Authorise Signal B2B to read, write, and sync data between your connected accounts as required to provide the Service
• Acknowledge that Signal B2B is not responsible for the availability, accuracy, or terms of any third-party platform
• Accept that disruptions to third-party platforms may temporarily affect Service functionality

Signal B2B does not warrant uninterrupted access to any third-party integration. Changes made by third-party platforms to their APIs or policies may require updates to the Service, which we will address on a reasonable timeframe.

Section 7

Data and privacy

Your use of the Service is also governed by our Privacy Policy, which is incorporated into these Terms by reference. Please review the Privacy Policy carefully: it describes how we collect, use, store, and protect personal data in connection with the Service.

7.1 Your Data

You retain ownership of all data you upload to or generate within the Service ("Your Data"). Signal B2B processes Your Data solely as necessary to provide the Service and in accordance with our Privacy Policy and applicable data protection law.

7.2 Data accuracy

You are responsible for the accuracy, legality, and quality of Your Data. Signal B2B is not responsible for errors, inaccuracies, or legal issues arising from data you provide or import into the platform.

7.3 Data on deletion or cancellation

Upon cancellation or termination of your account, we will retain your data for 30 days to allow for account reinstatement or data export. After this period, your data will be securely deleted from our systems unless we are required by law to retain it for longer. Please refer to our Privacy Policy for full retention details.

Section 8

Intellectual property

8.1 Signal B2B IP

All rights, title, and interest in and to the Service (including software, design, content, trademarks, and documentation) are owned by Signal B2B (Pty) Ltd or its licensors. Nothing in these Terms transfers any ownership of Signal B2B intellectual property to you.

8.2 Licence to use the Service

Subject to your compliance with these Terms and timely payment of applicable fees, Signal B2B grants you a limited, non-exclusive, non-transferable, revocable licence to access and use the Service for your internal business purposes during your subscription period.

8.3 Feedback

If you provide feedback, suggestions, or ideas about the Service, you grant Signal B2B a royalty-free, worldwide, perpetual licence to use that feedback without restriction or obligation to you.

Section 9

Confidentiality

Each party agrees to keep confidential any non-public information disclosed by the other party that is marked as confidential or that a reasonable person would understand to be confidential ("Confidential Information"). This obligation does not apply to information that: (a) is or becomes publicly known through no breach of these Terms; (b) was already known to the receiving party; (c) is independently developed without reference to the Confidential Information; or (d) is required to be disclosed by law.

Signal B2B will treat your CRM data, pipeline data, and any business information you process through the platform as Confidential Information.

Section 10

Disclaimers and warranties

The Service is provided "as is" and "as available". To the maximum extent permitted by applicable law, Signal B2B disclaims all warranties, express or implied, including warranties of merchantability, fitness for a particular purpose, and non-infringement.

Signal B2B does not warrant that:

• The Service will be uninterrupted, error-free, or secure at all times
• Results obtained through the Service (including ad performance, pipeline outcomes, or revenue attribution) will meet your expectations
• Data enrichment, email finding, or contact information obtained through the Service will be accurate or complete
• The Service will be compatible with all third-party tools, browsers, or systems

You acknowledge that advertising performance, deal outcomes, and revenue results depend on many factors outside Signal B2B's control, including market conditions, your ad creative, your sales team's performance, and third-party platform algorithms.

Section 11

Limitation of liability

To the maximum extent permitted by applicable law, Signal B2B's total liability to you for any claims arising from or relating to these Terms or the Service shall not exceed the total amount paid by you to Signal B2B in the 12 months immediately preceding the event giving rise to the claim.

In no event shall Signal B2B be liable for any indirect, incidental, special, consequential, or punitive damages (including loss of revenue, loss of profit, loss of data, or loss of business opportunity), even if Signal B2B has been advised of the possibility of such damages.

Nothing in these Terms limits or excludes liability for death or personal injury caused by negligence, fraud or fraudulent misrepresentation, or any other liability that cannot be excluded by applicable law.

Section 12

Indemnification

You agree to indemnify, defend, and hold harmless Signal B2B (Pty) Ltd, its officers, directors, employees, and agents from and against any claims, liabilities, damages, losses, and expenses (including reasonable legal fees) arising from:

• Your breach of these Terms
• Your violation of any applicable law or regulation, including data protection and advertising regulations
• Your use of the Service in a manner not authorised by these Terms
• Any data you upload to or process through the Service
• Any claim by a third party arising from advertising campaigns you run using the Service

Section 13

Term and termination

These Terms remain in effect for the duration of your subscription and any subsequent renewal periods. Either party may terminate these Terms:

• You: by cancelling your subscription through the platform or by contacting travis@signalb2b.io. Termination takes effect at the end of your current billing period.
• Signal B2B: immediately, by written notice, if you materially breach these Terms and fail to remedy the breach within 14 days of notification; or at any time with 30 days' notice without cause.

Upon termination, your licence to use the Service ends immediately. Sections relating to intellectual property, confidentiality, disclaimers, limitation of liability, indemnification, and governing law survive termination.

Section 14

Governing law and disputes

These Terms are governed by the laws of the Republic of South Africa. Any disputes arising from or relating to these Terms shall be subject to the exclusive jurisdiction of the courts of the Western Cape, South Africa.

For users in the United Kingdom or European Union, mandatory local consumer protection laws apply in addition to these Terms and are not excluded or limited by this clause.

Before initiating legal proceedings, both parties agree to first attempt to resolve any dispute informally by contacting travis@signalb2b.io and allowing 30 days for good-faith resolution.

Section 15

Changes to these Terms

Signal B2B may update these Terms from time to time. Where changes are material, we will provide at least 14 days' notice by email or prominent notice within the platform before the changes take effect. Your continued use of the Service after the effective date of updated Terms constitutes your acceptance of the changes.

The current version and effective date of these Terms are always shown at the top of this page. We recommend reviewing this page periodically.

Section 16

General provisions

Entire agreement

These Terms, together with our Privacy Policy and any order confirmation or subscription agreement, constitute the entire agreement between you and Signal B2B regarding the Service and supersede all prior agreements and understandings.

Severability

If any provision of these Terms is found to be unenforceable, that provision will be modified to the minimum extent necessary to make it enforceable, and the remainder of the Terms will continue in full force.

Waiver

Failure by Signal B2B to enforce any provision of these Terms does not constitute a waiver of our right to enforce that provision in the future.

Assignment

You may not assign your rights or obligations under these Terms without prior written consent from Signal B2B. Signal B2B may assign these Terms in connection with a merger, acquisition, or sale of assets.

Force majeure

Signal B2B will not be liable for any delay or failure to perform its obligations where such delay or failure results from circumstances beyond our reasonable control, including acts of God, internet outages, third-party platform failures, or government action.

Section 17

Contact us

If you have questions about these Terms or need to raise a concern, please contact us: