See who’s ready to buy.
Sell to them!
Signal surfaces real buying intent from 3B+ contact points, showing your sales, marketing and leadership teams which buyers are ready right now, so you can target them directly, before your competition even sees them.
Trusted by teams at
Not just software.
A system and the team that runs it.
Most tools hand you a login and wish you luck. Signal gives you an always-on system that finds and engages your buyers, plus a team who builds it around your business and runs it with you, until it runs itself.
Runs 24/7, so no buyer slips through
The platform watches your entire market and acts the moment intent appears.
- Monitors 30+ buying signals across your ICP
- Fires coordinated outreach + ads when a signal hits
- Attributes every touch back to closed revenue
Makes sure it actually works for you
Real people set it up, tune it, and stay in the loop, so you are never alone with the software.
- Builds your ICP and calibrates your signals
- Reviews messaging and approves before it ships
- Runs weekly with you until the system is autonomous
Software alone doesn't hit pipeline targets. Signal pairs the system with the people who make it perform, then hands you the keys when you are ready.
From buying signal
to closed deal
Three steps the system runs automatically, with your team watching the wheel.
Surface in-market buyers
Signal monitors funding, hiring, intent spikes, competitor reviews and 30+ other triggers to surface exactly who is in-market right now, before they fill out a form.
Fire a coordinated motion
The moment a signal fires, personalised outreach launches and matched ad audiences activate on LinkedIn, Google and Meta, while your rep gets a prioritised task. No manual handoffs.
Win deals faster
Signal-sourced pipeline closes 37% faster. Buyers arrive warmed by coordinated ads, and attribution shows leadership which signals drive the most revenue.
See everything that happens to an account
Every signal, every touchpoint, every member of the buying committee, on one timeline. So you always know where a deal really stands.
Explore the platformWe do the heavy lifting first.
The system earns its autonomy.
We don't drop a tool on your desk and disappear. We sit with your team, analyse your campaigns and GTM motion, then present back your first target lists and strategy, before a single message goes out.
Kickoff & Connect
- Onboarding session with your team
- Connect CRM, email & ads
- Capture goals & current motion
Deep Dive
- We analyse your campaigns & GTM
- Pipeline & data reviewed
- Gaps and opportunities mapped
Build & Present
- We build your ICP & first lists
- Targeting strategy presented back
- You steer & approve direction
Approve & Launch
- You sign off targeting & messaging
- Outreach + matched ads go live
- We monitor, human-in-the-loop
Autonomy
- System runs itself
- Self-improves over time
- Compounding flywheel
What happens when you see buyers before they raise their hand
Every trigger that means someone is about to buy
“Generic targeting was killing our pipeline quality. Signal shifted us to intent-driven buyers only, and we cut PPC spend in half while nearly doubling LinkedIn CTR.”
“We had rising ad costs and no idea which campaigns drove pipeline. Signal gave us visibility into in-market ERP buyers and rebuilt our GTM around real buying signals.”
Plugs into your existing stack, no rip and replace
Where does Signal get its data?
Signal's data doesn't come from a single database. It's built from six data layers, and each one shows a different side of buying behaviour:
- B2B content and media network: more than 5,000 trade publications and industry sites, tracking research across 12,000+ intent topics.
- Professional contact graph: more than 200 million verified B2B profiles, with work emails, direct dials, roles and seniority.
- Company data: industry, headcount, revenue band, tech stack and growth.
- Buyer intent and review activity: review sites, vendor comparisons and visits to pricing pages.
- Trigger events: funding rounds, senior hires, job postings, expansions and tech migrations, tracked in real time.
- Your own CRM: your existing records are enriched and scored against your ICP.
Every record is checked, de-duplicated and refreshed every month. Accounts are then ranked by buying momentum and filtered to your ICP. All sources are collected with consent and governed by data processing agreements, in line with GDPR and CCPA.
How does Signal compare to sales tools like Apollo and Clay?
Most sales tools either give you one database to search, or leave you to build and pay for your own data workflows. Signal runs a waterfall across up to four data providers. If the first source can't return a current, verified detail, the next one is checked, and so on. You get the most up-to-date contact and profile details, plus live in-market signals, from one place.
Signal also brings your whole sales motion onto one platform:
- profile search
- targeted ads and outreach sequences
- pipeline management
- meeting recordings
- task management
- performance tracking
That's one platform in place of a stack of separate tools. And you're not left alone with a login: our team builds the system around your business and runs it with you until it runs itself.
How many leads can I expect during the POC?
Signal supports your sales team; it doesn't replace it. Its job is to put your offering, messaging and positioning in front of the right people at the moment they're ready to buy.
How many prospects you reach depends on two things: how you target, and how fully you use Signal across lists, sequences and ads. A broad ICP with all channels running will reach more in-market buyers than a narrow list worked by hand.
In the first two weeks we analyse your market, build your first in-market lists and agree the targeting strategy with you. Then campaigns go live. Signal makes sure the right buyers see you at the right time. Turning those conversations into closed deals is up to your team.
What does a Signal campaign look like?
A full Signal campaign has four parts:
- An in-market prospect list: accounts and decision-makers showing live buying signals, filtered to your ICP.
- Targeted ads: matched audiences on LinkedIn, Google and Meta, so your brand is in their feed before your rep gets in touch.
- Outreach sequences: personalised messages that go out when a prospect hits a buying signal.
- Performance reporting: reach, engagement and pipeline, traced back to the signals and channels that drove them.
Every campaign can be set up around how your team already works. If you only need the in-market lists, or lists with ads but no sequences, we configure it that way. See the packs on our pricing page.
Get the system.
Get the team behind it.
Book a demo and we'll show you which accounts in your market are in-market right now, and exactly how we'd run your GTM motion with you.