Our Process
We work as an extension of your sales team.
We find the buyers who are ready to purchase and start the conversation from your reps' own profiles. Your team picks it up when a prospect replies.
A team that runs the campaigns, and a platform your reps work in.
Most tools hand you a login and wish you luck. With Signal, our team finds your in-market buyers, builds the campaigns and runs them. Your reps get the Signal platform to see every prospect, every reply and every meeting.
We fit into the sales process you already have. Your reps don't learn a new way of selling. They get more conversations with people who are ready to buy.
What we do
- Build your lists
- Run ads and sequences from your reps' profiles
- Add engaged prospects to your pipeline
- Report weekly and monthly
What your team does
- Reply when a prospect engages
- Take the meeting
- Close the deal
Every campaign starts with a list
The right companies, the right people, at the right moment.
Each campaign is built on a list we define with you. First comes fit: the companies and roles you sell to. Then come in-market signals, the signs that a company or contact is getting ready to buy.
Fit
Target companies, roles and seniority, location, industry, company size and more.
In-market signals
Funding rounds, senior hires, job postings, headcount growth, category research, competitor reviews, pricing page visits and visits to your website.
Signal monitors 30+ signal types across your market. Everyone on your list is already showing in-market signals. What sets them apart is how they respond to your campaign. Signal scores each prospect on their engagement, and that score decides what they get next.
How it works
Nothing goes out until you've approved the plan.
Here's what happens after you sign.
Kickoff
An onboarding session with your team. We connect your CRM, inboxes, LinkedIn profiles and ad accounts, and capture your goals, your ICP and how you sell today.
Deep dive
We review your current campaigns, pipeline and data, and map where the gaps and opportunities are.
Build and present
We build your first in-market lists and your house voice, then present the targeting strategy and messaging back to you. You steer, and nothing moves until you approve it.
Launch
Targeted ads and email and LinkedIn sequences go live, sent from your sales team's own profiles. Prospects hear from your reps, not from an agency.
Your reps respond
When a prospect replies, clicks or books, they land in your pipeline with their full history attached. All your rep has to do is respond.
Report and refine
We report on every campaign and adjust lists, messaging and spend based on what's converting.
The Signal platform
Your team gets the platform too.
Every client gets access to Signal alongside our service. You see what we're running, and your SDRs work their prospects in the same place.
Visibility for leadership
Campaign performance, website intelligence and your pipeline, live, without waiting for us to send a report.
Tools for your SDRs
- Find new prospects and manage the ones already in play
- Record meetings on Zoom, Microsoft Teams or Google Meet
- Act on Signal's intelligence: suggested outreach, messaging in your house voice and call analytics
Included with every package
Reports you'll read, and the creative to go with them.
Weekly reporting
A short update on what went out, who engaged, which prospects moved to hot and what we're changing next week.
Monthly reporting
The bigger picture: pipeline created, meetings booked, cost per stage and which signals and campaigns are converting best.
Branding, content and design
Ad creative, sequence copy and campaign content are designed and written by our team, in your brand and your house voice. There's no separate agency to brief.
Signal turns your sales team into a heat-seeking missile for in-market buyers.
We find them, start the conversation from your reps' profiles and hand them over when they're ready to talk.