Solutions for Founders
Stop the blame game.
Start proving revenue.
As a founder, you can't afford sales and marketing pulling in different directions. Signal gives both teams one shared platform, one shared dashboard, and one shared goal: revenue. Not leads. Not impressions. Revenue.
The problem every founder hits at $500K ARR
You've hired your first marketing person. You've got a sales team. And they're already blaming each other. Marketing says sales doesn't follow up. Sales says marketing sends bad leads. You're stuck in the middle, and both are probably right.
Two teams, two spreadsheets, zero alignment
Sales tracks pipeline in the CRM. Marketing tracks impressions in the ad platform. Nobody sees the full picture, including you.
Marketing spend you can't justify
You're spending on ads and you have no idea if any of it is helping close deals. When the board asks, you have to guess.
Deals stalling with no backup
A deal goes quiet after the proposal. Sales chases by email. There's no reinforcing ad, no case study, no urgency trigger, just silence and hope.
One platform. Both teams. One number on the board.
Signal gives founders the infrastructure to align sales and marketing around pipeline from day one, without needing a RevOps consultant, custom integrations, or months of setup.
Connect your CRM (Salesforce or HubSpot)
Signal reads your live pipeline (all stages, all deals, all contacts) without touching your data structure.
Audiences built automatically by pipeline stage
Every deal in Discovery, Proposal, and Closing becomes a matched ad audience on LinkedIn, Google, and Meta, updated in real time as deals move.
Marketing runs. Sales focuses on closing.
Ads run in the background, reinforcing your message at every stage. Reps get air cover. Deals accelerate. Attribution tracks it all.
Show the board a revenue number, not impressions
Signal's attribution dashboard shows exactly how much pipeline and closed revenue your marketing influenced. That's the slide that ends the "is marketing worth it?" conversation.
GTM in three moves.
No RevOps required.
Signal is the only platform founders can set up in an afternoon and show board-ready revenue metrics by morning.
Connect & Enrich
HubSpot or Salesforce live in minutes. Apollo enriches every pipeline contact automatically. Sharper ad audiences from deal one, no manual data work.
30-min setupAutomate Everything
CRM stages become stage-matched ad audiences on LinkedIn, Google, and Meta, automatically. No manual exports, no RevOps consultant, no code. Works the same day you connect.
Zero manual workShow the Board
One-click attribution: what marketing cost, what pipeline it influenced, what revenue it returned. Board-ready, CFO-proof, and always up to date without any manual reporting.
Board-ready metricsEverything you need to align your GTM team
Built for founders.
One Revenue Dashboard
Both teams see the same numbers. Pipeline by stage, marketing influence rate, revenue attributed. No more separate reports, no more finger-pointing.
Automatic Pipeline-to-Ads Sync
CRM stages → ad audiences, automatically. No manual exports, no RevOps consultant, no custom code. Works the same day you connect.
HubSpot + Salesforce + Apollo
Native CRM connections plus Apollo enrichment. Every contact in your pipeline gets sharper, every ad audience gets more precise.
Board-Ready Attribution
One-click revenue attribution report showing what marketing influenced, what it cost, and what it returned. Show this in every board meeting.
Stage-Specific Campaigns
Discovery gets education. Proposal gets case studies. Closing gets urgency. Signal routes the right message to every deal at the right time.
Founder-Priced Plans
Start free. Signal's Starter plan is free forever: connect one CRM, build audiences, see attribution. Upgrade when you're ready to scale.
One platform. Both teams.
One revenue number.
Free to start. Works from day one. No RevOps consultant required.