The Signal Platform
Find your buyers, reach them, and close them. One platform.
Signal puts prospecting, email and LinkedIn outreach, your pipeline, call recording and website intelligence in one workspace. Your team stops stitching tools together and starts working on the deals that are actually moving.
One platform
Everything a sales team does, in one place.
Most B2B teams run their sales motion across a data tool, a sequencer, a CRM, a call recorder and a spreadsheet that's supposed to tie them together. Signal does all of that in one workspace, so every email, LinkedIn touch, call and deal stage sits on the same record, and nothing gets lost between tools.
Find
See who's worth talking to. Keep every person and company your workspace has found in Contacts. Spot the businesses visiting your website with Website Intelligence and rank them by ICP score. Then build campaign lists from people who aren't in a campaign yet.
Engage
Run bulk and sequence campaigns across email and LinkedIn, written in your House voice. You set the approval rules, the pacing and the sending windows. If you want to reach the same accounts with ads, connect your ad accounts.
Manage
Every reply, meeting and deal lands in a built-in CRM pipeline. Stages match how B2B deals really move, and Going cold flags anything that's stalled.
Learn
Record sales calls in Signal and get your summary, next steps and a drafted follow-up. Analytics shows what each campaign actually produced: replies, meetings and pipeline Started by Signal.
One login, one record per buyer, and no exports between tools.
Targeted campaigns
Outreach that sounds like you, on the channels your buyers use.
Signal runs bulk sends and multi-step sequences across email and LinkedIn from one campaign builder. Every message starts from your House voice: a short setup that teaches Signal how your team actually talks. So outreach reads like a person, not a template.
- Email + LinkedIn sequences: Combine email steps with LinkedIn profile views, connection invites and messages in one sequence.
- House voice: Answer 8 questions about the business and pick a tone: Direct, Consultative, Warm or Formal. Signal uses it under every message it writes.
- You approve before it sends: Drafts wait for your sign-off until you trust the voice. Then let approved sequences run.
- Sends from your own team inboxes: Replies come back to real people, and Signal captures them automatically.
- Pacing that protects your domain: Set daily sending limits and weekday windows. New inboxes and LinkedIn accounts warm up over three weeks.
- Optional extra channels: Connect WhatsApp, or link LinkedIn, Google and Meta ad accounts to reach the same audiences with matched campaigns where your setup supports it.
Hi {{firstName}}, if you're sizing up growth strategies, timing matters. Most teams are already being shopped by buyers who haven't raised their hand yet.
Meridian looks at their LinkedIn profile, so your name shows up in who viewed them.
Hi {{firstName}}, I dropped you a mail on growth strategies at {{company}}. Could we show you 20 in-market buyers?
Happy to run through some options next week. Want me to send a short Loom first?
CRM & pipeline
A pipeline that fills itself, and tells you what's slipping.
When a prospect replies, books a meeting or moves forward on a call, the deal moves in Signal's built-in CRM. There's no copy-paste from your inbox and no separate system to keep up to date. The board follows how B2B deals actually move, and it flags anything that has stopped moving.
- Stages built for B2B: New lead → Contacted → Replied → Meeting booked → Negotiating → Closed won / Closed lost.
- Going cold: Any deal that hasn't moved in 14 days is pulled out where you can see it, before it quietly dies.
- Values that mean something: See open, weighted, won and lost pipeline at a glance.
- Add leads by hand: Add leads yourself for referrals, events and warm intros, alongside the ones Signal creates.
- Calls update deals: Call recordings suggest the right deal stage, so the board reflects what was actually said.
Know who's looking, and what was said.
Signal gives you two kinds of intelligence that most sales tools leave out: which businesses are visiting your website, and what actually happened on your calls. Both feed straight into your campaigns, tasks and pipeline.
See which companies are on your site, honestly.
Add the Signal tracking pixel to your site. When a visit comes from a business network, Signal matches the IP address against a business IP database, identifies the company and gives it an ICP score against your ideal customer profile. Then you can find the right contacts at that company and add them to a campaign in one click.
We're upfront about the limits. Only a share of visits can be resolved, and that is true of every tool in this category. Visits from home broadband and mobile networks can't be traced to a company. What you get is a short, real list of businesses showing interest, ranked by fit, with no guesswork.
- One tracking pixel: A single snippet goes on your site.
- Company matching: Visits from business networks are matched IP → company.
- ICP score: Every identified company is scored for fit, so in-market accounts rise to the top.
- Find contacts: Find contacts at that company, then add them to a campaign.
- Honest reporting: Signal reports what it can identify and doesn't inflate the numbers.
Every call ends with the follow-up already written.
Record calls in Signal. After each call you get a summary, the next steps turned into tasks, a suggested deal stage and a follow-up email ready to send. You send it from your own email, keep the Bcc line, and Signal logs it against the deal.
- Record a call: Calls are recorded in Signal and logged to the right contact and deal.
- AI summary and transcript excerpts: Get the call in a minute, with the key quotes.
- Next steps → tasks: Action items become tasks with an owner automatically.
- Drafted follow-up: The follow-up email is written for you. Send it from your own inbox, keep the Bcc tracking line, then click Mark it sent.
- Deal stage inference: Signal suggests where the deal now sits based on what was said.
Day to day
Open Signal and know exactly what to do next.
Signal doesn't just store activity. It points you at what needs attention. Every morning the Dashboard surfaces the few things that need you. Outreach shows every live sequence in one place, and Tasks collects follow-ups from calls automatically.
- Three things want you: The Dashboard leads with operational nudges, such as stuck sequence steps, drafts awaiting approval and contacts who've never been emailed.
- Outreach at a glance: "What is happening across your campaigns, one click from anywhere." See active, queued, next send, planned end and replies for every sequence.
- Needs you: Paused or stuck sequences go to a single queue, so nothing silently stops sending.
- Tasks that write themselves: Filter by Mine, Team or Open. Tasks are created automatically from calls.
- Contacts, organised: "Everyone your workspace has found and saved." People and companies together, filterable by things like Not in a campaign.
| Sequence | Active | Queued | Next send | Replies |
|---|---|---|---|---|
| ERP partners (Q4) | 212 | 64 | Today 09:00 | 14 |
| MSP decision makers | 98 | 40 | Today 10:30 | 6 |
Reporting
See what your outreach actually produced.
Signal's Analytics puts email, LinkedIn and pipeline results side by side, so you can see which campaigns produce conversations and deals, not just opens. Pipeline Started by Signal shows how much of your open and won pipeline began with Signal outreach.
- Email: Emailed, open, click and reply rates, plus bounces and failed sends.
- LinkedIn: Profiles viewed, invites sent, invites accepted and messages sent.
- Pipeline: Open, won and Started by Signal.
- Funnel: From first touch to reply to meeting to deal, by campaign.
- Per-campaign view: Know what to scale, what to rewrite and what to stop.
Panel figures are illustrative.
Know which outreach started the deal.
Every contact, sequence step, call and deal sits on the same record in Signal. So when a deal moves forward, you can trace it back to the campaign that started the conversation. No more arguing over spreadsheets about where pipeline came from: Started by Signal gives you a clear, defensible number.
Started by Signal
Pipeline traced back to the outreach that began it.
Per-campaign results
Replies, meetings and pipeline for every campaign.
One record per buyer
Email, LinkedIn and calls all sit on the same record.
Integrations
Works with the accounts you already have.
Signal sends from your own team inboxes and your own LinkedIn accounts, so outreach comes from real people. Connect the extra channels you use, and Signal manages pacing and warm-up for you.
- Team inboxes: Send from your team's own email accounts, with reply capture.
- LinkedIn: Connected accounts with a three-week warm-up and sending limits.
- WhatsApp: Optional channel.
- LinkedIn, Google and Meta ad accounts: Connect them to reach the same audiences with matched campaigns.
- Call recording: Built in. No separate recorder needed.
- Your CRM: Talk to us about connecting Salesforce or HubSpot.
See the whole sales motion in one place.
We'll walk you through Signal on a real workspace: campaigns in your House voice, the pipeline, call recording and Website Intelligence. Then we'll show you what it would look like for your market.
Want us to run it for you?
See our process →