Signal B2B
Revenue Process
The 3 Handoffs That
Kill Most B2B Deals
(And How to Stop Them)
SDR hands off. AE hands off. CS hands off.
Each one risks the deal.
signalb2b.io
Handoff #1
→
SDR → AE (warm or cold?)
Handoff #2
→
Sales → CS (gap detected)
Handoff #3
→
CS → Expansion (missed)
SLA defined
→
Context passed
Revenue protected
→
Leakage stopped