Signal B2B
Revenue Alignment
Why Marketing and
Sales Never Agree
on the Numbers
Same CRM. Different reports. Opposite conclusions.
It's a definitions problem.
signalb2b.io
Marketing MQLs
→
Sales calls them junk
Pipeline report
→
3 different versions
Win rate
→
Sales vs marketing: ?
Shared definitions
→
One source of truth
RevOps aligned
→
Same numbers, finally